Onni, the magazine of the Finnish innovation network, recently published an interview with Alfons Cornella, co-society founder and Lotta Hassi, from MIND (Finland), explaining the co-society project: the time and place where companies combine their expertise to create new projects in a process of systematic intersections that could not happen without a cross-agent as catalyst.
These are some excerpts of the interview: ‘Driving innovation through experiments’
“In Barcelona we have gotten to know the local “innovation activists” at a company called Infonomia. They launched the Co-society project a few years ago, and we have joined this movement as the Finnish partners.
Co-society searches systematically business intersections; potential collaborative projects between two companies. It’s about creating new business opportunities by bringing together two companies to “co-innovate”.
Co-society is a global movement, already taking place in five countries – and five more are in the process of joining. Imagine what could be the outcome of bringing together e.g. LEGO and Hewlett Packard?
At Co-society we want to bring in our know-how of developing innovations through experiments; instead of basing an idea for a new business merely on plans and assumptions, we want to develop ideas in contact with potential customers, in the “real world”, and learn through small experiments. Barcelona is a very dynamic city, constantly curious and eager to learn new things.”