The Founder and president of Infonomia, the innovators’ reference network in Spanish (with more than 24,000 registered members and a million hits to its pages each month), has published seventeen books on science, technology and innovation, plus some thousand articles on how technology can transform a business, and is consultant to some of Spain’s biggest companies. At his conferences and seminars on innovation he personally disperses his ideas and experiences of ‘how to innovate the best’ to 15,000 people every year.

He is author of The Present Future: 101 Force-Ideas to Understand the Coming Decades, and of The Alchemy of Innovation, in collaboration with Antonio Flores, and has just published Visionomics, a textual-visual reflection on the new dynamics of organisations.

Born in Italy, with a doctorate in Law from the University of Modena, she has worked as Director of accounts, of customer services and of business development at the publicity agency Benton & Bowles (later DMB&B and then D’Arcy), where she reached the position of director of customer services worldwide, developing projects in Italy, France, Spain, United Kingdom, Ireland, Turkey, Greece, Finland, Portugal, Morocco, Egypt, Brazil and Argentina.

She has worked as advisor to the agency Ogilvy & Mather in Rome, and between 1999 and 2006, as delegate advisor and vice president at the agency Saatchi & Saatchi España, and occupied a place on the European board.

She collaborates with several Spanish companies, researching the impact of new technology on life, businesses and branding, writes several on and offline publications, and is editor of further editions. She is a member of Infonomia.