New devices normalize an immersive third dimension made from artificially generated images. In our 33rd Co-Session we learnt that images can now create worlds we can immerse in and also show us different stories of the same one.
Using images with branding purposes is no longer limited to the big brands. And all images, by definition, lie. During our last Co-Session on Images as the New Conversations we learnt how images can brand, lie, recognize and even be an essential element of a transmedia storytelling.
New technologies and channels have democratized the production and distribution of images, exponentially multiplying a communication of facts and ideas that is increasingly audiovisual. That’s why we wanted to focus our 33rd Co-Session to images and, in particular, to their use as an element that generates new dialogues between consumers and markets.
Consulting firm McKinsey & Company considers management’s next frontier is about making the most of the ecosystem economy. An article on its website listed a series of managerial skills and capabilities that conform what they believe will be the key to success in a new economic environment and markets increasingly based on these ecosystems. Guess what? They are all about being able to collaborate better.
Digital transformation is about to blur the traditional boundaries between medical technologies, drugs, devices, therapies and ICTs. A battle for the future health business has already begun and “data economy” will rule. Pharmas not aware today of the new role that ICT companies will play in this future will risk being left behind. The smartest strategy might be, once again, collaboration.