Using images with branding purposes is no longer limited to the big brands. And all images, by definition, lie. During our last Co-Session on Images as the New Conversations we learnt how images can brand, lie, recognize and even be an essential element of a transmedia storytelling.
New technologies and channels have democratized the production and distribution of images, exponentially multiplying a communication of facts and ideas that is increasingly audiovisual. That’s why we wanted to focus our 33rd Co-Session to images and, in particular, to their use as an element that generates new dialogues between consumers and markets.
Consulting firm McKinsey & Company considers management’s next frontier is about making the most of the ecosystem economy. An article on its website listed a series of managerial skills and capabilities that conform what they believe will be the key to success in a new economic environment and markets increasingly based on these ecosystems. Guess what? They are all about being able to collaborate better.
Digital transformation is about to blur the traditional boundaries between medical technologies, drugs, devices, therapies and ICTs. A battle for the future health business has already begun and “data economy” will rule. Pharmas not aware today of the new role that ICT companies will play in this future will risk being left behind. The smartest strategy might be, once again, collaboration.
In our Co-Session #32 we wanted to reflect on these two generations that share having lived all or most of their lives in a digital and hyperconnected world. And we did it hosted in Pier 01 by Barcelona Tech City, a private non-profit association that has turned this building in the port of the city into a hub and an accelerator for technological start-ups that has also become a benchmark for the local and international technological ecosystem based in Barcelona.