A unique value proposal: a platform in which innovation teams from different businesses can combine their assets in a systematic way to create new products and services.




Co-society® Fellows participate through teams that are formed by creating their own co-innovation projects. Belonging to Co-society® involves committing to learn to co-innovate, inside your own business and with other businesses.

Co-society® Fellows look to achieve four main objectives:

Find the capacities and assets of participating teams.

Capture value through the exchange of knowledge and experiences to better innovate within participating organizations.

Explore potential projects together with teams from other businesses.

Assess specific proposals for joint projects.

To execute these objective, we hold various in-person workshops each year. One or two day-long local workshops that we call Co-sessions, and one international workshop that lasts two days that we call Co-fest. The local events are organized by local partners with the support and tools of global Co-society®, who designs and organizes the annual international meeting.


The local Co-sessions, that last one day are held in each city of the international network. Participating teams obtain four main results.

UPDATE: a synthesis of the most relevant/radical in business model innovation in the world.

SHARE: an active exchange of innovation experiences (models, methods, results, tools) among teams, plus the contributions of start-ups, research centers, students etc, to ignite the innovation conversation.

EXPERTS: presentation of tools and value-innovation methodologies tested in the market.

MATCHING: workshops of various capacities (assets) to detect potential projects together through collaborative-innovation-dynamization proprietary tools.  Co-society® regularly tweaks and develops  these tools.

The analysis of the members’ business models, as well as the results of the workshops held at Co-sessions, occasionally derive a proactive proposal for joint projects that Co-society presents to various teams as a pre-prototype.




The Co-fest, which lasts two days, is held annually in the network’s hub city. In addition to pursuing the co-session goals, the Co-fest additionally aims to:

FOCUS: each co-fest proposes a main interaction theme (for example, Rapid Prototyping, Business in Africa, etc), that structure the conversations among attendees.

GLOBAL: magnify the geographical framework of interaction and experience sharing given businesses from different countries participate.

NEW TOOLS: the new tools of co-innovation that Co-society® has designed and implemented during the year (“each year, a tool”).

RE-ENERGIZE: identify the changes in present businesses’ “assets” to facilitate  new conversation and strengthen the collaboration links between them.


One of the objectives of Co-society® is to permanently develop collaborative innovation tools, that are used in our workshops (Co-sessions and Co-fest), and that out fellows can also use in their business. Here are a few we would like to mention:

Co-assets: a method of collecting the capacities of a team, beyond what is explicit in its product portfolio, through the detection of assets, differentials and appeal.

Co-distances: software to detect the “distance”between businesses, based on the difference in the terms businesses use to describe their services and strategies.

Co-poker: a board game that allows businesses to solve problems or take advantage of opportunities by systematically combining their assets.

Co-maps: a tool to reconsider the value chain of a business from the radical reinvention of the value proposition in the market. Discussed in groups of businesses from different sectors.

IdeasMeetMarketsdiscussions about challenges that have been overcome thanks to the capacities of start-ups. This serves as a way to connect businesses and lead to relevant conversations after a problem/solution pairing.

The participating teams of Co-society® have the right to use the owner tools of Co-society® in their organizations, be it independently or with the support of our organization (at an additional cost).




Co-Society offers the chance to organise an ad-hoc activity for any kind of business or organisation with the desire to stimulate collaboration and co-innovation either internally or in collaboration with other companies, customers, or any other stakeholder.

Events can be held using different formats and tools

Co-workshops: For a more dynamic, interactive and hands-on approach, using one or some of our tools (Co-Poker, Co-Maps, etc.).

Co-talk: For a more introductory and educational/informative objective. A talk on why the future of business is in collaboration and co-creation and how companies are combining their abilities to generate new products and services.


A total of 12 people attended. Young professional working at different Co-Society fellows and proposed for their high-growth potential in those organizations:  HPRACC (Car Club), DKV (Insurance), GAES(hearing aids),  Sanofi (pharma), Bodegas Miguel Torres (winery) and Bon Preu (supermarket).

12 young people full of the energy and creativity needed for a 12 hours immersion to think about how companies should strategically incorporate innovation to ride the coming twist of disruption in every industry.

Twelve people working twelve hours non-stop around four different concepts & phases: PLAY + PROPOSE + PROTOTIPE + PITCH

PLAY After an update of how most innovative organizations and businesses are innovating today and the presentation of some tools, teams of three people worked on how four different elements (Systems, Teams, Return On Innovation, Return on People) in the innovation system can be taken in consideration in order to change the way companies innovate.

PROPOSE Two teams of six people worked to propose a different way of thinking and acting for professionals (RE-YOU) and organizations (RE-ORG) in order to innovate more and innovate better.

PROTOTYPE First, a presentation about how to use Mind Maps as a tool to organize key concepts. Then, time for each team to shape different proposals from former phase using Business Origami.

PITCH Video recording as a communication tool to show different proposals visually and in less than two minutes.

Two teams, two proposals

1.- Fighting against the exploitation / exploration dilemma

Day-to-day tasks and needs kill innovation. Main barrier for organizations to innovate are things that must be done short term in order to keep the organization moving today. The problem is nobody is working for having the organization moving  in the future. Organizations should include innovation as a day-to-day tasks the same way marketing, finance or operations tasks are included.

2.- Self-regulated anarchy

Best innovation is spontaneous. Organizations should provide a framework to empower people to propose and freely dedicate part of their time to materialize new ideas. Best ideas would naturally attract teams of people and skills needed and, therefore, materialize.

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