The economy of consumerism promotes our constant purchase of (mostly useless) household items. The ridiculously cheap (so we are told) production of all sorts of objects, in countries whose labour legislation would fit on a cigarette paper (in a size 28 font), means that we have at our disposal a range of the most pointless things – from biros, kitchen utensils(?), keyrings or wind-up walking dentures – at stupid prices. Most people used to own one watch. Today we have at least 10.